We take protecting your data and privacy very seriously.

As of January 1, 2023 the California Consumer Privacy Act (CCPA) suggests the following link as an extra measure to safeguard your data.

As the consumer, you reserve the right to correct inaccurate personal information that a business has about you; and the right to limit the use and disclosure of sensitive personal information collected about you.

Do not sell my personal information

White-labeled embedded
insurance platform for
PEOs Enrollment Firms Brokers Employers Payroll providers

Effortlessly offer individual life and disability insurance to
employees and consumers, entirely online.


Trusted by:

Life insurance the way it
should be: Easy.

Bring important financial protection with individual life and disability insurance from top-rated carriers. Policies delivered in
under 10 minutes. The process is 100% online and requires no RFP process, no payroll deductions, and no administration.

Intelligent field underwriting

Gone are the days of tedious house calls to determine which products are best for your clients. Pendella’s recommendation engine can accurately place users with products they’re most likely to be approved for and best fit their needs.


Groundbreaking products
from trusted carriers

The traditional term life product is no longer the only option for those looking for long-term protection. We offer products that can pay out monthly, increase in coverage without additional underwriting, and provide a financial lifeline to families, closing the gap group life policies leave behind.


Marketing made
(super) easy

Our agile marketing team works with you to
develop tailor-made marketing assets to promote
individual life and disability insurance and activate
your audience.


Who is this for?

Our turnkey platform is live in less than a week and seamlessly integrated into your existing benefits
strategy, uniquely designed to help your business grow.



Fully white-labeled to your brand,
complementing your other benefits.


Enrollment Firms

Effortless for you, your brokers, and



No administrative costs, just a powerful new
benefit for your employees.



Easy new revenue with no upkeep
required, 365 days/year.

Convenient benefits at their fingertips

Powered by AI and big data, our fully digital engine serves policy options to employees based on their unique insurance needs. Consumers get coverage in less than 10 minutes in just 3 easy steps, delivering a seamless experience from start to finish:

Step 1

Answer a few questions
about yourself.


Step 2

Receive a personalized
coverage recommendation.


Step 3

Get approved and secure
your policy same-day.


Easy new revenue for brokers. Powerful new benefits for employers.
Instant protection for employees.

advantage-icon White-labeled to your brand
advantage-icon Advanced reporting and tracking
advantage-icon Lead nurturing included
advantage-icon Marketing materials provided
advantage-icon No heavy lifting
advantage-icon No administrative costs
advantage-icon No payroll deductions
advantage-icon No case management

See how easy it is to bring employees the important
financial protection they deserve

Schedule demo

“We love the product. It was easy to set up and it was great working with
everyone at Pendella. We’re excited to offer this solution to
our partners and customers.”

Jason Hansen, COO - Healthy Business Group (HealthEE)

“Our small business clients rely on our expertise and commitment to meeting all of their organizations’ needs. Partnering with Pendella gives us another opportunity to prove our value to our clients and support their employees.”

Joel Randazzo, CEO - Employ Source

“There are far too many Americans who are unprotected when it comes to life insurance. Our partnership with Pendella will help us to close the protection gap and empower our customers to shop for the best life insurance options available. ”

Brian Cook, Founder - The Insurance Loft

“My customer called me to tell me how thrilled they were with being able to secure their life insurance so easily. Your technology has made it possible for me to offer invaluable service and protection to my customers and their families. Plus, the marketing team goes above and beyond every time. You guys are awesome.”

Lisa Brooks-Thompson, CEO - Owners Choice Benefits

“For more than 25 years, Simploy has offered comprehensive and worry-free human resource solutions to our PEO clients, no matter the size of their business. Partnering with Pendella is another example of our commitment to ensuring our clients have what they need to attract top talent and successfully run their business. It’s a win-win.”

Jay King, CEO - Simploy

“SpiritHR’s mission is to make running a business easier for all our clients through outstanding technology and personal support. Pendella offers both, while also bringing critical financial protection to everyone who needs it.”

Marilyn Conyer, President & COO - SpiritHR