Breaking down barriers
In the 1990s, major carriers stopped offering life policies. Underwriting required strict medical exams and time-consuming paperwork, deterring companies from offering the important financial protection consumers needed.
With the advancements in technology over the past 10 years, Bob Gaydos saw an opportunity to make life insurance accessible and affordable using a fully digital platform and big data to beat the challenges the industry once faced.
He founded Pendella to bring innovation back to life insurance — and to bring individual life insurance back to the people.
He shared his business model with insurance brokers, PEOs, enrollment firms, and employers to bridge the gap current life insurance products leave behind and make it effortless for companies to offer their people the financial protection they deserve.